MA_WK_82209878____T001The 2014 Jeep Grand Cherokee is being built and on their way to dealerships like Larson Dodge in Tacoma.  Earlier this month, Mopar announced that they already have over 100 accessories available through Jeep dealers to make your new Grand Cherokee built unique to your tastes.

From $15 chrome valve-stem caps to $1,775 leather seats, Mopar will offer a fairly full menu of accessories for the 2014 Jeep Grand Cherokee in Tacoma that have been designed and engineered in concert with the Jeep brand team to insure the highest quality accessories enhance the look and capability of your new Jeep Grand Cherokee.

“For Jeep Grand Cherokee owners who want to further enhance their vehicle, we have a catalog full of proven, quality-tested accessories,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “Unlike any other aftermarket company, our accessories are designed and tested by the same designers and engineers who created our premium SUV.”

Some of the select Mopar accessories available on the 2014 Jeep Grand Cherokee include a full line of roof racks and bike, ski, canoe and luggage carriers, and with a hitch-mounted bike carrier; five options including a 20-inch chrome wheel, 18-inch steel winter wheel, 18-inch rugged look and two colors available on a 10-spoke wheel. Electrical accessories include remote start, electric trailer braking, Electronic Vehicle Tracking System (EVTS), back-up camera and battery/engine heaters. Off-Road accessories include tow hooks and heavy-duty rocker guards to enhance off-road protection

For more information about the Cherokee, or to take a look at any Jeep vehicle, contact Larson Dodge.

30 Jul 2013

Consumer Reports, the most trusted authority on all things automotive, is raving about the truck that earned the title of International Truck of the Year. The RAM 1500 truck in Tacoma is one of the best-selling trucks in the U.S.  It also has one of the best approval rates by truck buyers.

There has been a substantial raise in Ram truck sales, most of which have been taken away from the Chevy Silverado. One reason for Ford’s success is that in terms of redesigns, GM’s 2013 Silverado is a dinosaur — years overdue for a new model look. That’s because it’s taken years for GM to become financially stable from its bailout and have the cash flow to redesign its vehicles. Finally, as we’re seeing an automotive industry rebound and profitability improve, GM is beginning to redesign many vehicles – including its most important one, the Silverado.


The magazine announced that the Dodge Ram 1500 pickup is the best full-size pickup, with a score of 78 in road testing, according to Automotive News. That scores 10 points ahead of Ford’s F-Series. Consumer Reports is known for rigorous testing, and it’s valuable for Dodge to receive this ranking and even be “recommended.” The Ram 1500 is the freshest out of the domestic automakers’ full-size pickups.

“Continued interior and powertrain improvements make the Ram a particularly well-rounded choice,” said Jake Fisher, director ofConsumer Reports’ Auto Test Center in East Haddam, Conn, according to Automotive News. Edmunds agrees, giving it an “A” rating and noting reasons for its ranking as “supple ride and composed handling; eight-speed transmission; impressive base V6 engine; refined cabin; impressive tech features and controls.”

For more information about the 1500, or to take a look at any Dodge vehicle, contact Larson Dodge.

21 Jul 2013

Today, Dodge announced a special-edition, blacked-out Ram 1500 Express that it is calling the “‘baddest-looking’ factory-built truck on the market.”

The vehicle, which it’s calling the 2013 RamBlack Express, features an all-black exterior with 20-inch black aluminum wheels, grille bumper and other unique features.

“Ram Trucks are known for their bold, in-your-face presence,” said Reid Bigland, president and CEO – Ram Truck Brand, in a statement. “The new Black Express takes Ram’s aggressive good looks to an all new sinister level by ‘blackening out’ the entire truck while maintaining a great price.”

ram 1500 express

The Ram Black Express also features premium bi-functional halogen projector headlamps with black bezels, 15 amber LEDs for park/turn/position lamp and three amber LEDs for the side marker. The taillamps also include black finishes and are comprised of 15 red LEDs with three red LEDs for the side markers.

The 2013 Ram Black Express will start at $28,050 — including destination — is available in two- and four-wheel-drive models and a choice of regular cab, quad cab or crew cab body styles.

The 2013 Ram 1500 Black Express will begin reaching dealerships in July 2013, according to Chrysler.

Chrysler had sold 170,319 Ram units through June, a 23 percent increase from the previous year.

The announcement of the blacked-out truck comes less than a month after Ford Motor Co. introduced its first-ever EcoBoost-powered F-150 sport truck and General Motors Co.’s new 2014 lineup of full-size pickups are arriving in dealerships.

The U.S. truck industry is significantly important to the Detroit Three for reputation, as well as revenue. In 2012, the U.S. pickup truck market represented about 12 percent — about 1.74 million vehicles — of the 14.5 million cars and trucks sold in 2012.

Ford, the “pickup king” for decades, continued to lead the way in the full-size segment with a 38.5 percent market share in 2012, according to The Dearborn-based automaker’s crosstown rivals, GM trailed with 35.8 percent – Chevrolet with 26.4 percent and GMC with 9.4 percent – and Chrysler’s Ram brand came in third with 17.5 percent.

For more information about RAM trucks, or to take a look at any Dodge vehicle, contact Larson Dodge.

14 Jul 2013

he Dodge brand is targeting multicultural millennials with a Spanish andEnglish ad campaign for the 2013 Dodge Dart featuring global music sensation Pitbull. The rapper, who utters his signature “¡Dale!” (“Let’s do this!”) phrase in the spots, also composed original instrumental music called “Drop 2 the Bottom” for the commercials: “How to Change Cars Forever” and “How to Break Through and Succeed.” The campaign reflects the Dodge brand’s focus on targeting multicultural millennials for the compact car segment.

“The compact car segment is the biggest and most competitive in the automotive industry, and millennials are a major driver of the segment growth,”2 said Tim Kuniskis, President and CEO, Dodge Brand, Chrysler Group LLC. “Dodge is playing by ‘New Rules’ and the Dart is a perfect example of that. With its European handling dynamics, class leading technology and safety features, it is the perfect vehicle for the millennial consumer.”


“Like the original, the new multicultural ‘How to Change Cars Forever’ spot uses the same dose of fun, creative license and Dodge brand humor to capture the meticulous process of starting with a simple idea and developing it into a revolutionary new car,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. “Pitbull is a great fit for the Dodge Dart as both are hip, innovative, and relevant to millennials, yet also have cross-over appeal.”

A second 30-second spot, titled “How to Break Through and Succeed,” is currently airing in Spanish and will launch in English later this week. The commercial highlights a duality between the effort behind Pitbull’s music and the hard work that comes with building a car that stands out from those in its class, where both paths cross and unite in success.

“If you want to know where future compact-car buyers are, just look at the audience at a Pitbull concert – it’s cross-cultural and our advertising must connect emotionally with these consumers.” said Juan F. Torres, Head of Multicultural Advertising at Chrysler Group LLC. “Millennials are driving the compact segment growth and Hispanics in particular over index as compact car buyers. In two years nearly half of the segment’s target demographic, and a majority of the population within ten of the largest cities in the U.S., will be multicultural. The Dart is already attracting young consumers and we’ll continue to develop advertising with a multicultural cadence that connects with this group.”

The Dodge Dart multicultural ads will air on various national Spanish-language and bilingual networks. They will also air on the Aspire and BET networks this month. Digital ads will accompany the TV spots. The ads are available for viewing on the Dodge brand’s YouTube channel, Dodge on YouTube .

For more information about the Dart, or to take a look at any Dodge vehicle, contact Larson Dodge.

7 Jul 2013