Today, Dodge announced a special-edition, blacked-out Ram 1500 Express that it is calling the “‘baddest-looking’ factory-built truck on the market.”
The vehicle, which it’s calling the 2013 RamBlack Express, features an all-black exterior with 20-inch black aluminum wheels, grille bumper and other unique features.
“Ram Trucks are known for their bold, in-your-face presence,” said Reid Bigland, president and CEO – Ram Truck Brand, in a statement. “The new Black Express takes Ram’s aggressive good looks to an all new sinister level by ‘blackening out’ the entire truck while maintaining a great price.”
The Ram Black Express also features premium bi-functional halogen projector headlamps with black bezels, 15 amber LEDs for park/turn/position lamp and three amber LEDs for the side marker. The taillamps also include black finishes and are comprised of 15 red LEDs with three red LEDs for the side markers.
The 2013 Ram Black Express will start at $28,050 — including destination — is available in two- and four-wheel-drive models and a choice of regular cab, quad cab or crew cab body styles.
The 2013 Ram 1500 Black Express will begin reaching dealerships in July 2013, according to Chrysler.
Chrysler had sold 170,319 Ram units through June, a 23 percent increase from the previous year.
The announcement of the blacked-out truck comes less than a month after Ford Motor Co. introduced its first-ever EcoBoost-powered F-150 sport truck and General Motors Co.’s new 2014 lineup of full-size pickups are arriving in dealerships.
The U.S. truck industry is significantly important to the Detroit Three for reputation, as well as revenue. In 2012, the U.S. pickup truck market represented about 12 percent — about 1.74 million vehicles — of the 14.5 million cars and trucks sold in 2012.
Ford, the “pickup king” for decades, continued to lead the way in the full-size segment with a 38.5 percent market share in 2012, according to TrueCar.com. The Dearborn-based automaker’s crosstown rivals, GM trailed with 35.8 percent – Chevrolet with 26.4 percent and GMC with 9.4 percent – and Chrysler’s Ram brand came in third with 17.5 percent.
For more information about RAM trucks, or to take a look at any Dodge vehicle, contact Larson Dodge.